Facebook Statistics South Africa
Should your business be using Facebook to reach customers? The Facebook Statistics South Africa speak for themselves.
Facebook remains the most commonly used social media platform in South Africa, with approximately 29 million South African users, or round about 1/2 of our entire population. Any Social Media Marketing Agency worth their salt will tell you that you need to be on Facebook.
Facebook and other social media marketing platforms provide business owners and marketers with the perfect opportunity to advertise to them, without them feeling as if they are being advertised to.
People don’t read ads, they read great stories or engaging content. If that content happens to be an advert, then they will never feel like they are being sold to.
Facebook lets you post various types of content ranging from video and images to blog posts and instant experiences. A good Digital Marketer will utilise the best post formats and data to engage with your audience in a manner that they don’t mind being engaged with.
For example; if your hobby is Cycling and you have shown an interest in Cycling products or Pages, chances are you won’t mind seeing an advert for new accessories or the latest gear to improve your performance.
It’s all about targeted marketing. Reaching the right audience in the right place and time, with the right message. Facebook allows you to do this, and so much more.
“Mobile and TV are an increasingly irresistible combination”
An in-home eye-tracking study that Facebook IQ commissioned in the US revealed that 94% of participants kept a smartphone on hand while watching TV, making mobile nearly as common a TV companion as a remote control.
The results also showed that viewers focused on the TV screen just 53% of the time, and one of the top reasons they looked away was to use their smartphones.
Should I be using Facebook to market my business?
Utilise Facebook to create engaging content for your audience. Keep track of the days and times that you post, make note of how and when your customers choose to engage with you. Use the data to create strategies to optimize your content and even change the way you do business to better serve your customers.
As of March 2022, there were 29.5 million Facebook users in South Africa, accounting for almost half of the population of the country. Overall, 29.4 percent of users were aged 25 to 34 years, making this age group the largest audience base. Just 3.5 percent of users were aged between 55 and 64 years.
This statistic shows the number of Facebook users in South Africa from 2017 to 2026. In 2026 the number of Facebook users in South Africa is expected to reach 35.92 million, up from 25.4 million users in 2020.
Today about 20 to 22 million people in South Africa use a smartphone, which accounts for about one third of the country’s population. The overall number of mobile connections is much higher though with more than 90 million, as feature phones are still popular and widely used in the country and on the continent overall. The number of smartphone users is forecast to grow by more than five million though till 2023.