Content creators

Content Writers & Copywriting Services

Blog writing, article writing, proof reading, content for websites, researched articles and more.

Ever heard the expression “Content is King”?

We tailor a bespoke content marketing strategy for each client.

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Content Writers

As a blog post is usually written from a personal perspective based on opinion which can include facts or information, because it is based on experience and includes more personality, the content is generally provided by the client for me to polish and craft in an attractive manner.

It is generally fairly short and posted by the web host onto the website. It is generally updated on a regular basis and posted in reverse order with the most up to date information reflecting first.

An article is typically written to convey facts, information, news, and unbiased perspective.
This again may be provided by the client, or they may request research and directives as to what they wish to convey. It is considerably longer than a blog.

content writers cape town
content marketing cape town

Website Content Writing Services

This is writing content to be published on your website, which is either researched or supplied, depending upon each individual client’s requirements.

Most often, clients supply a draft of what they want under the generic headings. Generally, if it is very specific to their business, the client supplies the information.

In most cases where facts are required, a link is provided or a draft to merely edit.
Depending what the content is about, a topic is provided to write on with a given background context.

When writing web content we also take into consideration the SEO implications. We monitor keyword usage and tailor the content to the specific pages Google ranking goals. Read more about how SEO works.