EXPERT
Digital Marketing Services
Digital Marketing Services based in Cape Town. We develop effective tailor-made strategies for forward-thinking companies.
Marketing Can Be Overwhelming.
The Good News Is, You Have Options.
The most important question – “What is the goal?”
When it comes to planning your marketing strategy it is important, from the very beginning, to lay out a clear goal, or goals. What do you want to achieve? What do you want the end result to be? How do you want people to think, feel, or react when they see your marketing? Based on your goals we work with you to achieve success through targeted marketing campaigns, rich media ads with relevant content that speak directly to your desired audience. The key to a successful marketing strategy is in the data!
Adopt a “people first” strategy
It is common knowledge today that Mobile is leading the way as the most effective platform for digital marketing. We take it one step further and adopt a “people first” strategy based on your goals as well as your customers interests and behaviours.
Our web developers are experts in the below web platforms, CRM’s, plugins and visual builders.
Complete Digital Marketing Strategy
We offer a tailor made marketing consulting service to assist you in developing an integrated digital marketing strategy to grow your business or reach your specific goals. Want to know more about the importance of Digital Marketing? Click here
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Any business or brand needs marketing. It is essential to your growth and longevity. To be sure that your business thrives you want to make sure that your customers can find you easily, on the most relevant platforms. This is where we come in.
Many of our clients already have a marketing department but their strengths lie in traditional media. We either work alongside your existing marketing team or offer training and guidance on new media such as Google, Facebook and more.
Our strategists will work with you to devise the most cost effective strategy that will produce the best results and most profitable return on investment.
Contact us today to set up a free consultation.
Website Development
We create mobile responsive websites with a great user experience that will work easily on any device and screen size. From basic websites to advanced e-commerce websites / online stores.
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Depending on your needs, the cost of a website is normally determined by the functionality that you require. We specialize in WordPress Website platforms which means you don’t need to pay ridiculous amounts of money for an amazing looking website that has high functionality, is easy for you to update and upgrade, and is even easier for you to manage yourself should you want to.
Search Engine Optimization
SEO services or Search Engine Optimization is a long-term process but is ultimately the most effective search result there is. Appearing on the first page of Google and other search engines, without having to pay to be there, bridges the trust gap between consumers and businesses.
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Getting to Page 1 is never a guarantee but what is most important is that your rankings continue to increase, resulting in more traffic to your website and ultimately more sales or customers for your business.
Our main focus is to increase your rankings on Google, however we do offer packages that include search engines such as Yahoo, Explorer, Safari and more.
As part of our SEO package we provide a detailed monthly report to prove growth and walk you through what has been optimized as well as what we will be doing the following month.
With analytics we are able to track events and actions on your website such as clicks on telephone numbers and more.
Google Adwords
Drive traffic to your website and business through Google Adwords. This is one of the most effective form of generating leads and ensuring quality traffic to your business. You determine your budget. Highly recommended.
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When it comes to Google, there are a variety of Pay per click strategies that we are able to implement, depending on your goals.
Search Ads – The user performs a search on Google using keywords or phrases and is connected with the most relevant result in the form of a Text Ad
Display Ads – Rich media display images that are displayed across the Google Display Network. This is great for brand awareness
Shopping Ads – If you are selling products and you have an e-commerce online store, we are able to serve Shopping ads to consumers searching for products on Google. The user will be served a carousel of product images with price enabling them to view the product and search for the best deal
Remarketing – Creating audience lists enable us to serve ads to customers who have visited your website. This helps increase sales and conversions by reminding them or bringing them back to your website to a product they viewed or even to complete a purchase.
Social Media Management
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Advertising on Social Media is cost effective and more than likely will produce better results and return on ad spend than traditional media. Each social media platform has its own relevant demographic which allows us to choose which platforms will work best for you.
Think of Social Media as a giant referral system. It helps you bridge the trust gap between business and consumer as well as build brand loyalty and enhance your customer service.
Email Marketing
Email marketing campaigns to your subscribers or customers is a great way to build customer loyalty and serve relevant information and adverts to consumers who have opted-in to receiving your message. Creative and effective email campaigns are still one the most effective form of online marketing for online purchases.
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Email marketing is one of the most underestimated forms of marketing by most business. In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.1 billion users in 2021.
A staggering 51% of marketers consider email list segmentation to be the most effective personalisation tactic for effective email marketing. So make sure you keep track of your email lists so that we can tailor the right message to the right audience!
Contact us today to set up a free consultation.
Video
Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence, reputation and ultimately, gain more customers. We can offer cost effective video ads designed uniquely for your business. These video ads can be marketed on Facebook, Instagram and YouTube.
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We provide video and media platforms for our clients to reach more people through relevant video content. Below are various series we shot and edited for some of our clients. All our videos are put together by our media division WeConnect.