SEO Company Cape Town
SEARCH ENGINE OPTIMIZATION SPECIALIST
How To Get More Traffic To Your Website With SEO
Do you want to be found on Page 1 of search engines such as Google? If the answer is yes, then you need an SEO company.
We use Search Engines almost every day. Searches performed on internet browsers can be anything from “how to feed my fish” to “the best place to book a ticket to the moon”. Not everyone searches in the same way, however, using Search Engines has become a part of our daily lives.
Leading SEO Company Johannesburg, Cape Town and other prominent business hubs.
FREE SEO WEBSITE AUDIT
We will send you a FREE no-obligation website audit within 24hrs of submitting your details below.
What is SEO?
SEO is the process of optimizing your website for a better rank or position on Search Engines such as Google, Bing, Safari and Explorer to name a few. It is a long-term investment but is ultimately the most effective search result there is.
Appearing on the first page of Google, without having to run paid Ads, bridges the trust gap between consumers and businesses as customers often avoid clicking on the Ads.
Having your website listing showing organically gives you the benefit of being found on Google as well as being clicked on as many times as you want, without being limited by a budget (as with Google ads).
The goal of any SEO Agency is to get your website listing to the first page of the Search Engine Results Page (SERP), the most important in South Africa being Google.
No SEO Company or SEO specialist can guarantee you the first place position on Google (without paying for Google ads). And if they do, run for the hills.
Search Engine Optimization offers a visible and effective search presence leading to a considerable increase in traffic to your website, increase of sales, profitability, and ROI (return on investment) for our clients.
What does SEO look like?
If you look at the image below, a good SEO Specialist or SEO Agency will include your Google Business Listing in their optimization work as part of Local SEO.
What are “Organic” Search Results?
The website listings, usually found below the maps listing, is what we refer to as the Organic/SEO listing. Organic Search is when your website is found on search engines without paying to be there. We achieve this by improving and maintaining the visibility of your web presence.
FREQUENTLY ASKED SEO QUESTIONS
How does SEO work?
Search Engine Optimization (SEO) can involve many different processes. We begin by performing an audit on your website (which we offer free) to determine your current SEO ranking or score, speed, keyword counts, meta descriptions, titles and a whole lot more. Basically, we want to see how Google currently “sees” your website,
We use this information to present a proposal to you on how to proceed and what modifications your website requires to begin or further increase it’s Google ranking postion.
SEO can be about making multiple small modifications to parts of your website and content, to enhance the user experience, and to better tell Google what your website is all about so that Google may connect your website to customers searching for your product or service. Relevance is the key factor here.
Google tells us “SEO is about helping search engines understand and present content.
The goal of any good SEO Specialist in South Africa should be to get your website ranking as close to the top organic listing on Page 1 of the search results page as possible. If you want to learn more about SEO, click here.
How do I get started with SEO in South Africa
After our discussion with regards to your website and current rankings, we will advise you on the next steps. If your website is brand new, your website may take a lot longer to rank depending on competition in your industry.
We begin with requesting access information such as:
1) Do you have an existing Google analytics account?
2) Is your website registered and indexed with Google Search Console?
3) Does your website have a Sitemap?
4) Are you currently using any SEO tools or plugins on your website?
The first step is to get your website fundamentals properly set up so that we may provide you with accurate feedback and reporting as we go along. If we cannot monitor and report on the progress, we will have no data to base our future strategies on.
Can I do SEO myself?
You may try to do your own SEO if you have knowledge of search engines, optimization and website development. As these are often skills aquired over years of hands-on experience and research, we advise you to utilise an expert who’s knowledge is current and actively performs SEO on a daily basis.
If you are a business owner you want to be able to focus on your business to ensure your customers have your full attention. You may find that trying to learn SEO would detract from your responsibilites within your own business.
Contact our SEO Agency in South Africa for a free quote and audit.
How much does SEO cost?
Our SEO packages begin from R2000 ex vat per month and up to as high as R25,000 per month, depending on the competition level of your industry, how many hours of SEO you require per month and how much content we need to create for your website.
A small business website with low competition industry may not require as much SEO work as an e-commerce store with hundreds of products in a highly competitive industry. We must asses each SEO quote individually and take into account your businesses goals in order to quote.
Lastly, the price may also be affected if you need an SEO Agency in South Africa only, or if you require global SEO rank improvement.
How do I know the SEO specialist is doing the work?
For full transparency, we share monthly reports with our clients which contain data, statistics and information, based on the SEO work performed by your designated SEO Specialist in the selected date range. (per month).
Will I receive monthly reports on my SEO?
We submit monthly reports to you which contain the following information:
1) Analytics Overview – this contains your total amount of user visits, returning visitors, bounce rate, pages per session and other valuable information. The report may also contain the number of conversions recorded. A conversion is determined by the customer, these can be visits to website, sales, phone calls or leads.
2) Acquisitions Overview – this report will show where your visitors came from. Which channels such as Google, Social Media, referral websites and other sources. This helps us determine how and where your customers are finding your website. You may use this data to your advantage.
3) Behavioural Overview – this report helps us determine how your visitors interact with your website. Whether good or bad stats, this gives us the opportunity to figure out where the problems are and further optimize your website. For example: visitors on mobile devices may be leaving your website due to slow speeds and a bad user experience. We are then able to focus on improving the mobile design and loading speeds to keep your customers engaged.
What do all the metrics in my SEO reports mean?
GOOGLE SEO REPORT METRICS MAY INCLUDE:
Users: Increase or decrease in amount of individual people visiting the website.
New users: Increase or decrease of the amount of people that visit your website for the first time in the selected date range.
Sessions: A single visit to your website, consisting of one or more pageviews.
Pageview: A pageview is reported when a page has been viewed by a user on your website
Pages per session: showing the average number of pageviews in each session.
Average Session Duration: Provides a top-level view of how long users are spending on your website.
Bounce rate: A bounce is reported when a user’s session only contains a single pageview.
Where will I see my SEO listing?
Google Search Results Page
Should your website be indexed on Google, you may be eligible to appear on the Google Search Results Page (SERP) after a user performs a Google search using keywords, or search terms, relevant to your business.
Whether you are on Page 1 or not, the listing will appear in the Organic space which is situated (usually) below the Maps listings. The top of page listings are typically reserved for Google Ads.
Your business listing may show in the maps listings area if your business location has been verified on Google. This process forms part of our SEO fundamentals when doing your SEO.
How long does SEO take?
For DTM to begin SEO:
Once you have approved your SEO campaign and monthly budget, we schedule your SEO to be performed within the month, or to begin on the 1st day of the new month, depending on when you have commissioned our SEO services.
We require access to your website and may request log in details for your website hosting console as well as the Gmail account associated with your website analytics. If you do not have this set up, we will create a Gmail account for you which we will use to link all of your Google properties:
- Search Console
- Merchant Centre (for e-commerce websites with products)
- Business Profile (associated with your maps listing)
For Google to rank your website:
The short answer – this can take 6 to 8 months, sometimes even longer depending on the competition.
There are many factors that may determine how long it will take for your website to rank:
- Competitors doing SEO.
- If your website is new – low domain authority.
- Your website content – are you sending the right signals to Google?
- Your SEO package – how many hours are required per month?
- How does Google currently “see” your website?
It is important to remember, that small incrimental accomplishments over time will result in major traffic increases to your website in the future.
Typically, depending on your website domain authority, it can take up to 90 days for Google to recognise or acknowledge the SEO work performed. We usually see an upword spike from around month 4.
What is the difference between SEO and Google Ads ?
Similar to SEO or Search Engine Optimization, Google Ads displays your advert on the Google Search Results Page (SERP).
However, the major difference between the two is that Google Ads is a paid listing (PPC – Pay Per Click) whereas the SEO results is the organic result and does not pay for the result to appear on the page.
Google Ads result – limited by budget, short term (get onto page 1 of Google faster)
SEO result (Organic result) – not limited by an advertising budget, long term (takes time to rank depending on the level of competition)
It is important to note that many websites who appear in the SEO result organically, employ an SEO specialist to constantly optimise their website for Google, increasing their rankings on Google. Ranking on the first page of Google is always first prize however the process of SEO happens over a long period of time, whereas Google Ads can get your listing on page 1 of Google results instantly.
SEO Company In South Africa
We often advise our clients to do both at the same time as SEO helps improve your Google rank and quality score. Meaning you will get better results in your campaigns due to more efficient bidding costs, a better user experience on your website and at the same time working on appearing on page 1 of Google without paying to be there.
The best seo company Johannesburg or Cape Town, we can perform your search engine optimization and improve your search engine rankings from anywhere in the world.
What is the difference between On-Page and Off-Page SEO?
On-page SEO is a technique focusing on the optimization of your website that is under your control such as Blogs, Image Tags, Cross-Linking, Outbound Links, Titles & Meta Descriptions, Optimizing Page Size, etc.
Off-page SEO refers to strategies focusing on promoting your website or brand around the web, such as getting Relevant Backlinks, Cross-Linking with Social Media, Google My Business, Mentions, and Raising Domain Authority by doing Guest Posts on High Authorative Websites.
Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance. On-Page SEO is ensuring your website’s visible content is properly set up for an effective user experience.
What is Link Building
An essential part of any successful Digital Marketing strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.
Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link-building profile report, and indexed page information. Our customer-focused team will improve your traffic flow and increase sales for your web-based operations.
“SEO is the lifeline of online marketing. We offer our valued clients a high-quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, and Yahoo.”
Frequently Bought Together
Many of our clients who require SEO services often purchase the following services as well.
Website Development (Your website is the hub of all information and content, without a good website that ticks all the “Google” boxes, SEO can sometimes be pointless. We always advise our clients first if their existing website is outdated and whether or not they need to upgrade before beginning an SEO campaign)
Google Ads (Often clients require a quick and effective solution to get traffic to their website. This can be achieved through Google Ads. It is a good option to get new business fast.)
Social Media Management – Many of our clients require Social Media marketing and ad campaigns as well as their ultimate goal is qualified leads.
READ MORE ABOUT SEO
Our SEO Specialists in Cape Town have put together some great articles on SEO, how it works, why it is important, and how to get started.
SEO for E-commerce Websites: Why you need it Running an e-commerce website is not an easy task. Especially when it is an extension of your brick-and-mortar store. Managing your...
How To Tell the Difference Between Google Ads & SEO In the almost 10 years that I have been working with various sized businesses to help them grow their bottom line,...
What exactly is a canonical tag and why does Google make use of it? A canonical tag is a piece of code within your URL to help Google determine which is the main page from...