SEO Company Cape Town

After our discussion with regards to your website and current rankings, we will advise you on the next steps. If your website is brand new, your website may take a lot longer to rank depending on competition in your industry.

We begin with requesting access information such as:

1) Do you have an existing Google analytics account?

2) Is your website registered and indexed with Google Search Console?

3) Does your website have a Sitemap?

4) Are you currently using any SEO tools or plugins on your website?

The first step is to get your website fundamentals properly set up so that we may provide you with accurate feedback and reporting as we go along. If we cannot monitor and report on the progress,  we will have no data to base our future strategies on.

You may try to do your own SEO if you have knowledge of search engines, optimization and website development. As these are often skills aquired over years of hands-on experience and research, we advise you to utilise an expert who’s knowledge is current and actively performs SEO on a daily basis.

If you are a business owner you want to be able to focus on your business to ensure your customers have your full attention. You may find that trying to learn SEO would detract from your responsibilites within your own business.

Contact our SEO Agency in South Africa for a free quote and audit.

Our SEO packages begin from R2000 ex vat per month and up to as high as R25,000 per month, depending on the competition level of your industry, how many hours of SEO you require per month and how much content we need to create for your website.

A small business website with low competition industry may not require as much SEO work as an e-commerce store with hundreds of products in a highly competitive industry. We must asses each SEO quote individually and take into account your businesses goals in order to quote.

Lastly, the price may also be affected if you need an SEO Agency in South Africa only, or if you require global SEO rank improvement.

For full transparency, we share monthly reports with our clients which contain data, statistics and information, based on the SEO work performed by your designated SEO Specialist in the selected date range. (per month).

We submit monthly reports to you which contain the following information:

1) Analytics Overview – this contains your total amount of user visits, returning visitors, bounce rate, pages per session and other valuable information. The report may also contain the number of conversions recorded. A conversion is determined by the customer, these can be visits to website, sales, phone calls or leads.

2) Acquisitions Overview – this report will show where your visitors came from. Which channels such as Google, Social Media, referral websites and other sources. This helps us determine how and where your customers are finding your website. You may use this data to your advantage.

3) Behavioural Overview – this report helps us determine how your visitors interact with your website. Whether good or bad stats, this gives us the opportunity to figure out where the problems are and further optimize your website. For example: visitors on mobile devices may be leaving your website due to slow speeds and a bad user experience. We are then able to focus on improving the mobile design and loading speeds to keep your customers engaged.

GOOGLE SEO REPORT METRICS MAY INCLUDE:

Users: Increase or decrease in amount of individual people visiting the website.
New users: Increase or decrease of the amount of people that visit your website for the first time in the selected date range.
Sessions: A single visit to your website, consisting of one or more pageviews.
Pageview: A pageview is reported when a page has been viewed by a user on your website
Pages per session: showing the average number of pageviews in each session.
Average Session Duration: Provides a top-level view of how long users are spending on your website.
Bounce rate: A bounce is reported when a user’s session only contains a single pageview.

Google Search Results Page

Should your website be indexed on Google, you may be eligible to appear on the Google Search Results Page (SERP) after a user performs a Google search using keywords, or search terms, relevant to your business.

Whether you are on Page 1 or not, the listing will appear in the Organic space which is situated (usually) below the Maps listings. The top of page listings are typically reserved for Google Ads.

Maps

Your business listing may show in the maps listings area if your business location has been verified on Google. This process forms part of our SEO fundamentals when doing your SEO.

For DTM to begin SEO:

Once you have approved your SEO campaign and monthly budget, we schedule your SEO to be performed within the month, or to begin on the 1st day of the new month, depending on when you have commissioned our SEO services.

We require access to your website and may request log in details for your website hosting console as well as the Gmail account associated with your website analytics. If you do not have this set up, we will create a Gmail account for you which we will use to link all of your Google properties:

• Analtyics
• Search Console
• Merchant Centre (for e-commerce websites with products)
• Business Profile (associated with your maps listing)

For Google to rank your website:

The short answer – this can take 6 to 8 months, sometimes even longer depending on the competition.

There are many factors that may determine how long it will take for your website to rank:

• Competitors doing SEO.
• If your website is new – low domain authority.
• Your website content – are you sending the right signals to Google?
• Your SEO package – how many hours are required per month?
• How does Google currently “see” your website?

It is important to remember, that small incrimental accomplishments over time will result in major traffic increases to your website in the future.

Typically, depending on your website domain authority, it can take up to 90 days for Google to recognise or acknowledge the SEO work performed. We usually see an upword spike from around month 4.

Similar to SEO or Search Engine Optimization, Google Ads displays your advert on the Google Search Results Page (SERP).

However, the major difference between the two is that Google Ads is a paid listing (PPC – Pay Per Click) whereas the SEO results is the organic result and does not pay for the result to appear on the page. 

Google Ads result – limited by budget, short term (get onto page 1 of Google faster)

SEO result (Organic result) – not limited by an advertising budget, long term (takes time to rank depending on the level of competition)

It is important to note that many websites who appear in the SEO result organically, employ an SEO specialist to constantly optimise their website for Google, increasing their rankings on Google. Ranking on the first page of Google is always first prize however the process of SEO happens over a long period of time, whereas Google Ads can get your listing on page 1 of Google results instantly.

Deep Thought Media is a digital agency based in Cape Town offering various online marketing services, including Google Ads as well as Google Search Engine Optimization.

We often advise our clients to do both at the same time as SEO helps improve your Google rank and quality score. Meaning you will get better results in your campaigns due to more efficient bidding costs, a better user experience on your website and at the same time working on appearing on page 1 of Google without paying to be there.

The best seo company Johannesburg or Cape Town, we can perform your search engine optimization and improve your search engine rankings from anywhere in the world.

On-page SEO is a technique focusing on the optimization of your website that is under your control such as Blogs, Image Tags, Cross-Linking, Outbound Links, Titles & Meta Descriptions, Optimizing Page Size, etc.

Off-page SEO refers to strategies focusing on promoting your website or brand around the web, such as getting Relevant Backlinks, Cross-Linking with Social Media, Google My Business, Mentions, and Raising Domain Authority by doing Guest Posts on High Authorative Websites.

Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance. On-Page SEO  is ensuring your website’s visible content is properly set up for an effective user experience.

An essential part of any successful Digital Marketing strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.

Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link-building profile report, and indexed page information. Our customer-focused team will improve your traffic flow and increase sales for your web-based operations.

“SEO is the lifeline of online marketing. We offer our valued clients a high-quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, and Yahoo.”