If you own a website, SEO is something you simply can’t ignore. As you already know, it isn’t easy to rank a website, it’s freakin’ hard and super long-term. Most website owners and businesses struggle with their SEO regardless of what they do.
Does this sound like you?
If you want to put an end to your SEO misery, keep reading.
This article doesn’t point out all SEO tactics to put you in the first position of Google overnight, after all, that will never happen, but I’ll cover tactics that work. I’ll point out the foundation work of SEO that you have to follow that’ll have your website start climbing the ranking ladder.
One thing I learned from Sabri Suby, Founder of King Kong Marketing, is: “If your website is not showing up on Google’s first page, you might as well not exist”. Sounds about right hey?
On-Page SEO Like A Pro: Setup Your Website’s Technical Structure For Success
On-Page SEO is the process of setting up your website’s technical structure. In return, search engines like Google can index and crawl your site efficiently, which will result in higher rankings and attract a higher number of traffic.
Benefits Of On-Page SEO
Before we jump into the How To’s, let’s take a look at what benefits On-Page SEO holds for your website and its success.
Excellent Crawl Rate
The aim of performing SEO on a website is to get it noticed by Google and other search engines. When you submit your website to Google, they’ll send out bots to crawl your site. After your website is indexed, Google will then place your site among other websites with similar content.
If your On-Page SEO is done effectively, it will help Google understand your website and its content along with what it’s offering, better – which will result in higher page rankings.
Rank Higher On Google
Creating high-quality content and optimizing it by using effective On-Page SEO tactics will help your site rank higher.
What is high-quality content?
High-quality content refers to unique content, that provides in-depth info, content that can provide value to the reader, and content that is engaging (in other words, fun and interesting to engage with)
How does Google determine if my content is fun and interesting?
Quick example. If you’re a person that likes the color blue, and someone offers you to take a look at a blue website, and an orange website design, which one will you look at for a longer period? Blue of cause.
Same with Google, if readers stay on your website for a longer period than your competitor’s website, yours get flagged as ‘engaging’ and useful.
More Organic Traffic
By making use of efficient On-Page SEO strategies, you can boost your organic reach when your website starts the climb the ranking ladder.
What’s so special about reaching organic traffic?
By gaining a lot of organic traffic, you tend to spend way less on paid ads to promote your business. Imagine if you could show up in the first result for all searches related to your website? You wouldn’t spend a dime on marketing.
Fast Website Speed
Search engines love websites that load fast. By using SEO strategies to optimize your website’s load speed, search engines such as Google and Bing will bump you up in terms of rankings.
Higher Conversion Rates
Quality traffic gained organically, along with optimized load speeds, provides an amazing user experience, which eventually converts to sales and improved earnings on your website.
Excellent On-Page SEO strategies implemented on your website will provide you with an advantage when competing with your competitors online.
Let’s Get To It:
Optimize Your Images And Give Them ALT Tags.
What are alt tags?
Also known as alt text, is a detailed piece of information describing what the image is or shows. When Google sends out bots to index your site, these bots make use of the alt tags to identify the image and what it’s about.
It’s important to know that uploading images without alt tags can hurt your SEO, as search engines use this information to understand what the image is.
What else are alt tags good for?
User experience. When a website is struggling to display an image due to slow internet speeds and many other reasons, the alt tag will display, describing what the image is. If no alt tags are set, nothing will show, and the user will have no idea of what the image is about – resulting in a bad user experience.
When uploading images to your website, make it a habit to insert alt tags. Also, very important, to make sure your images are optimized to load fast. How do I do this? Make use of third-party web applications to compress the image file size. You want to upload images that are 100kb and less. Nothing heavier, as this will affect your website load speed.
How To Create SEO Titles Tags For Success
What are title tags?
Title tags are the elements that explain what the content is about, in search engines. When we do a Google search, the piece of blue information that we see, that’s what we call the title tags. Title tags are important for search engines as this helps them understand what the content is about – and this is how they identify which content to show when a specific search term is inserted.
It also helps with user experience. Title tags are a brief preview of what’s to find inside a website after they have clicked on it. So it’s important to write detailed title tags and make users aware of what your content is about. If you provide content that is out of line with what the title tags say, users are sure to leave, which will result in a high bounce rate.
Apart from writing the right information, you have to pay attention to the length, and the keywords used.
If your title tag is too long, you can miss out on potential traffic, which can cost you potential earnings. If a title is too long it gets cut off at the end, which is bad for users, and Google doesn’t like it. A good length would be anything between 55 and 60 characters, spaces included. You should always include your keywords in your title tags. This will help with your rankings.
How To Write Meta Descriptions
Meta descriptions are used by search engines to show the user a summarized piece of content of what’s to find within the search result. In other words, meta descriptions are content that describes your page. Meta descriptions appear in the search results under your title tag.
Meta descriptions should also have a limited length.
Many sources on Google claim that meta descriptions can now be a length of 275 characters long, but formerly, it was recommended that you make it 160 characters or less. I prefer to play it safe and still got the 160 route. This has shown me great results over the years.
What’s the point of meta descriptions?
The most vital reason why meta descriptions are important is that it acts as your ‘ad text’. Captivating meta description has the power to improve your website’s CTR. This means more people will click your organic result, which will result in more organic traffic, and higher rankings if Google sees people are engaging with your content.
How to write better meta descriptions
Stick to the right length – If you take a look at Google search results, you’ll see the snippets are about 120 – 160 characters in length. So try and convey your message in this small window.
Write in the active voice – Think of the meta description as an invitation you’re sending out to your page or website. Make users aware of what they can expect to find on your website.
Make use of your focus keywords – If your keyword shows up in the text of your meta description, Google will be more than happy to showcase your result for a specific search query, but be sure to make it match with the content of the page.
Internal Cross Linking Is Vital
What is cross-linking?
Cross-linking is the process of linking two or more websites together. Cross-linking can help a website rank higher for specific keywords and generates referral traffic to your pages. These are also known as backlinks.
In this case, we’re going to take a look at internal linking, which is the process of linking your pages together within your website.
Internal cross-linking is important as it sends out a signal to search engines and users about the relevancy of the page it’s linking to. Cross-linking is one of the most powerful SEO strategies.
Note: Do not link to broken pages!
The above-mentioned On-page SEO strategies are by far the ultimate guide to preparing your website for success on search engines. If you don’t have the time or patience to implement these strategies yourself, I recommend hiring a professional SEO agency like Deep Thought Media.