Google Ads or SEO: Which Works Better for SA Businesses? Every South African business owner with a limited marketing budget eventually hits the same wall. Do you put your rands into Google Ads and get traffic this week, or do you invest in SEO and build something that...
Most business owners expect Google Ads to have a one set price. It doesn’t. There are two separate costs you need to plan for: Ad spend: The money paid directly to Google for every click your ads receive. Agency management fee: What you pay a Google Ads agency...
Google display ads can transform how small businesses reach customers online. If you’re running a small business in Cape Town or anywhere in South Africa, getting your brand in front of potential customers can feel overwhelming. The answer? Google display ads....
How To Tell the Difference Between Google Ads & SEO In the almost 10 years that I have been working with various sized businesses to help them grow their bottom line, I often needed to clearly explain the difference between the Google Ads listing and the SEO (also...
Google Adwords or Facebook Ads, which is better? A question I often get asked by clients and fellow marketers is if I think they should use their advertising budget on Google ads or Facebook ads. Which will produce better results? The simple fact is that both these...
