Today, in the digital age, social media is imperative for businesses and usually leaves the question of what is the best app for advertising on social media. Social media is best utilised to increase the amount of reach and connections they can achieve with their intended target audience. With billions of users worldwide, platforms like Facebook, Instagram, X, TikTok, and Reddit offer different opportunities for advertising and brand promotion.

However, using social media ads can be hard as there are a lot of complications and factors that come into play for running successful social media as there are trends, constantly changing and emerging, everybody competing and fighting for that gap in the market.

This normally applies to those small businesses and entrepreneurs who for them resources are what they are lacking.

Fortunately for Digital Marketers, many innovative apps have emerged to streamline or automate the process of creating, managing, and optimising social media ad campaigns. They offer a full set of features. The features help the tracking and analysing of the ads for the marketer so that their results are maximised efficiently according to their budget so that they know where to target, what’s working and what’s not.

They help businesses maximise their ad ROI. Below we will provide coverage of some of the best apps for advertising on Facebook, Instagram, X, TikTok, and Reddit. We’ll also look at how they can help your business increase your ROI, and turn your reach and leads into actual conversions.

Facebook Ads Manager

Facebook Ads Manager is a powerful advertising platform with it being the platform with the most users in the world out of all the social media platforms.

It lets businesses create, manage, and track Facebook ad campaigns easily. With the targeting variety of options, Ads Manager allows businesses to reach their desired audience. You can drive website traffic, generate leads, or increase brand awareness to tailor the needs of your business.

Facebook Ads Manager offers many ad formats and targeting options to help you meet your goals, although there are tight guidelines and restrictions as to what you can and cannot advertise, this is to keep the platform safe and helpful for all users as the age group on Facebook can vary by large amounts.

Instagram for Business

Instagram for Business is a special platform. It is made to help businesses use the power of visual storytelling, this can help convert businesses better as the audience of the Instagram platform is on the platform for entertainment purposes to scroll so they do not want business thrown in their face, they still would like to be entertained when possibly making a purchase.

They can use it to connect with their audience on Instagram. With features like Stories ads and Carousel ads, businesses can showcase their products and services in creative and engaging ways.

X(Former Twitter) Ads

X Ads is a full advertising solution. It lets businesses promote their products, services, and content to a specific audience on X.

X is the type of platform to works really well for you if your ad has a strong message behind it that resonates with a certain community well, they will back you all the way, as it is very opinionated on X. With a variety of ad formats including Promoted Tweets, Promoted Trends, and Promoted Accounts, businesses can amplify their message and drive engagement on the platform.

X Ads also offers strong targeting options. They are based on factors such as interests, demographics, and keywords. They allow businesses to reach the right audience at the right time.

TikTok Ads

TikTok Ads is a new but fast-growing ad platform. It lets businesses create and promote ads on the popular short-form video app. The amount of reach to follower ratio for TikTok that I have seen is amazing and probably the easiest platform to skyrocket with regards to the number of people that see your content – it shows that the amount of followers or the size of your audience doesn’t matter and it gives anybody a chance to get up and running as well as increase rapidly in their consumer base, with its high user base and content-like ad formats.

TikTok Ads offer a chance for businesses to reach a younger audience and promote brand awareness and engagement. You may want to launch a hashtag challenge.

Or, you may want to work with influencers. Or, you may want to showcase your products creatively. TikTok Ads can help you meet your advertising goals. You may advertise on TikTok through the TikTok shop, you need to come up with creative ways to your content, but most of the time you don’t need to reinvent the wheel! Simply look at what is already working, add your unique twist to it and you will be able to ride the wave out!

Reddit Ads

Reddit Ads is a self-serve advertising platform. It allows businesses to promote their products, services, and content to Reddit’s huge community of users, where you have more leeway as to the type of audience you get on the platform is very different to your other social media platforms, with most people coming to Reddit for entertainment but the truth, and peoples opinion and gaining perspective on other people’s situation all around the globe. With targeting options based on interests, subreddits, and demographics.

Reddit Ads allow businesses to reach niche audiences and engage with users who are passionate about their specific interests and topics. You might want to drive traffic to your website, increase brand awareness, or launch a product. Reddit Ads has many ad formats and targeting options. They can help you meet your advertising goals.


Ads on social media platforms like Facebook, Instagram, X, TikTok, and Reddit can be very effective. They help businesses reach and engage with their target audience. The challenge then comes with using the platforms efficiently as we have seen the potential for your business when you go digital is limitless but it also has the power to hurt your name if you don’t use it in the right way.

Businesses can use apps like Facebook Ads Manager, Instagram for Business, X Ads, TikTok Ads, and Reddit Ads. By using them, businesses can make ad campaigns that resonate with their audience and drive meaningful results. Whether you’re a small business or a large corporation, the right tools and platforms can make all the difference. They unlock the full potential of social media ads.

Engaging FAQs

  1. How can I get started with advertising on Facebook, Instagram, X, TikTok, and Reddit?

To start advertising on these platforms, create an account on each platform’s ad system (e.g., Facebook Ads Manager, Instagram for Business, X Ads, TikTok Ads, Reddit Ads). Learn the available features and targeting options. Set clear advertising objectives, define clearly who you want to target with your ads, and what does your ideal customer look like, and then create compelling ad creatives based on the latest trends or hashtags, whatever seems to be working with the algorithm at that particular point in time that resonates with your audience.

  1. What are some best practices for creating effective social media ads?

To make good social media ads, you should understand your audience. Use eye-catching images and compelling text. You need a balance of understanding the human average attention span and what engages an audience, there are many ways to hack this process, one would be to learn from other people like influencers who are consistent at reaching large amounts of eyeballs.

Test different ad formats and messages. Make ads work on mobile. Also, regularly check and analyse campaign performance. By following these best practices, you can maximise the effectiveness of your social media advertising campaigns and achieve your marketing objectives.

  1. How much should I budget for social media advertising?

The amount you should budget for social media advertising depends on factors such as your advertising goals, target audience, industry, and competition. Start with a modest budget and gradually increase it as you gain insights into what works best for your business. Monitor your ad performance closely and adjust your budget accordingly to optimise your ROI.

It would be best to not spend too much of your budget on your ads straight away as you would need to do test runs in order to learn what works for you and what will give you the best ROI,  some of the best content creators and marketing companies have spent years and millions of dollars testing creatives to see what works, however, the key is to catch trends at the right time, be constantly on the lookout and do not reinvent the wheel, use something that works and add your own flavour to it!

  1. What metrics should I track to measure the success of my social media ad campaigns?

Some key metrics to track and measure the success of your social media ad campaigns. They include reach, engagement (likes, comments, shares), and click-through rate (CTR). Also, conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA). Use analytics tools provided by social media platforms or third-party apps to track these metrics and make data-driven decisions to optimise your campaigns.

  1. Are there any common pitfalls to avoid when advertising on social media?

Some factors could result in your downfall or lead to common things such as not setting clear enough goals for oneself or the business. Also, targeting the correct audience could take some time, and then also if the visuals of your ad copy are not of supreme quality.

Lastly, not monitoring and optimising your campaigns enough can lead to many negative results as things are constantly changing and emerging in the market. By avoiding these pitfalls and following best practices, you can maximise the effectiveness of your social media advertising efforts.