The Best Social Media Platforms for Marketing your business in South Africa.

Social media is everywhere, but not all platforms work for every business. Find out which of these top social media platforms will work best for your audience.

While everyone is using social media, from your teenage daughter trying to go viral on TikTok with the latest dance to your 84-year-old grandmother using Facebook to search and connect with long-lost friends.

However, social media marketers need to discern which platforms they use as each has its functionality, which often makes them more suitable for specific brands and industries.

By employing a sound and professional social media management company in Cape Town, South Africa, you will be assured that the skilled social media marketer will know which platform(s) to use for your specific business.

They will ask you various questions to establish such answers, such as:

• Are you looking to boost customer engagement?
• Are you wanting to increase your reach?
• Are you needing to create unforgettable brand experiences?

They will need to determine what you want to achieve from your social media presence and decide which strategy will help you achieve those goals. Your social media marketer must be selective in finding the platform or platforms your audience uses and customize your marketing campaign to reach them.

Facebook Marketing

Facebook is free, but your Facebook Page is by no means a substitute for your website. A website is the only place online you can truly control your message.

Your Facebook Page is a micro-site within the platform that complements and perhaps highlights glimpses of your brand. Capturing your brand name on Facebook and other social media platforms will help get your name out there digitally.

Social media profiles are often the top rankings in the search engine result pages (SERPs). When searching for a company, you will be presented with many results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page location shows up.

Your social media management company needs to keep search engine optimization (SEO) procedures in mind when developing and optimizing your Facebook page. In addition, adding important brand and non-brand long-tail keywords should also be interspersed throughout your Facebook page and your post updates.

social media users in South Africa
Facebook advertising south africa


Instagram is a social network where product-based businesses, influencers, and coaches can flourish.

Since introducing online purchase posts in 2018, the potential ROI for product-based companies has been higher than ever – not only can B2 B’s connect with a massive audience, but they can also link the product information and sales straight from the Gram.

If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.

We highly recommend Instagram especially for e-commerce websites or brands. Instagram remains one of the best ways to grow sales on your ecommerce website.

Tik Tok

TikTok for Business users can create Top View Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges.

TikTok significantly increases your audience reach, consumer engagement, and creativity. TikTok brands itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy.

While Deep Thought Media does not currently provide management for TikTok in South Africa, you should get your internal marketing team to start using it.


The original video social media platform, YouTube, maintains dominance in that market. It is currently the second most used platform, with 2.2 billion monthly active users. The potential for reach on YouTube is unrivaled.

YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook. YouTube covers all categories, from beauty, gaming, and education to DIY home improvements.

This is the platform for most brands to invest in, with video being the growing medium for content marketing. If you don’t have a YouTube presence, speak to your Social Media Management Agency today.


On Twitter, brands have an opportunity to craft and enhance their voice. There’s room to be clever and amiable while being informative and helpful.

You may earn tremendous engagement on this app if your business is related to entertainment, sports, politics, tech, or marketing.

Hop into threads, provide value, share your content and others, and join the ongoing conversation. Sending out a “real-time” promotion can work effectively when sending out a quick tweet.


LinkedIn is a very focused social media platform with unlimited potential for connecting with an exclusive group of professionals who can make a difference for your business. Within its extensive network of professionals, you’ll find more than 61 million users in senior positions.

If you’re looking for decision-makers who have the authority to hire your company, stock your product, or partner with you, LinkedIn is the place to be.


Some of the most popular content on Pinterest includes fashion, food, décor, wedding, workout, and DIY-related pins. In addition, anything with rich visuals can do well on Pinterest. Remarkably, 60% of Pinterest users are female. If you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest. That’s not to say that men aren’t on Pinterest – it has a male audience percentage of 40%.


WhatsApp remains the most popular social messaging app, far beyond Facebook Messenger. The closed messaging app might not seem the obvious choice for brands, but consider that SMS has a 98% open rate compared to 20% for email. It’s a captive audience. Unlike SMS, WhatsApp messages are free to send. Using WhatsApp for customer service and retention will soon know its vast and significant underused potential for brands. If you can succeed using WhatsApp, you’ll have a direct marketing channel for your audience.