Rank matters. It’s that simple.

Google’s ranking systems are designed to sort through hundreds of billions of webpages and other content to present the most relevant, useful results in a fraction of a second.

Google processes over 8.5 billion searches per day. On average around 63 Percent of Google’s organic search traffic came from mobile devices (FYI – Facebook was the most searched keyword on Google).

More and more businesses are turning to SEO (Search Engine Optimization) for better return on investment as Google Ads can be expensive in certain sectors and as you may or may not know, PPC marketing only lasts if your budget allows.

Why you want to rank on page 1 of Google Searches.

We did some digging to save you the trouble. The facts are astounding and when asked the question “Do I need to do SEO for my business” after reading this, the answer should be a resounding YES.

94% of people skip the Google search ads results

When I read this the first time, I had to double check that I was reading this correctly. Could it really be that high? Then why do we run Google Ads? That’s because Google Ads work and the results are measurable. However, imagine the difference to your business leads and sales if you were on page 1 of Google search results.

41% of Ad clicks go to the top 3 Ad listings on page 1.

According to this statistic, a big chunk of the paid Ad clicks goes to the 3 Ads in the top spot of page 1. This makes sense as the only time I don’t choose one of the top 3 Ads is because the headline or Ad copy does not speak to my search query, and I want a result that addresses my search as closely as possible. Therefore, good Ad copy is so important.

One of the most impressive stats to showcase the importance of ranking on page 1 of Google.

When a keyword moves up from page 2 to page 1 on Google, its potential search volume traffic increases by 122.79%.


The most critical group of keywords rank is the top 4 – 6 group. Going from 7 – 10 to 4 – 6, has a massive growth of 163.35%.

How does ranking position affect organic Google search traffic volume potential?

The million-dollar question. What difference does it make? Why do I need to be on page 1 of Google search results? SEO costs money and it takes a long time, is it worth the long wait?

The first position on Google search would gain, on average, 27.34% more traffic of the total search volume potential than the second position.


The second position, in turn, increases, on average, 21.47% more than the third position.

When grouping keyword ranks into the following groups:

Top 3 (18.09% of Search Potential)

Top 4 – 6 (14.24% of Search Potential)

Top 7 – 10 (5.41% of Search Potential)

Top 10+ (2.43%)