Social Media Marketing Agency
We offer full time Management as well as pay-per-click advertising campaigns.
Engage with your customers in real time while building customer loyalty and generating new leads & sales.
Advertising on Social Media is cost effective and gives the opportunity to reach existing as well as potential new customers who are already talking about your product or service, or have shown an interest in similar products or services, as a result of hyper targeted marketing campaigns on platforms such as Facebook and Instagram.
How does it all work?
SMM campaigns allow us to serve dynamic, eye-catching images or videos to a hyper-targeted audience. We reach potential customers by targeting their interests, age, sex and behaviour.
We can even go as far as sending ads to a specific device. For example; if your business is selling iPhone 12 covers, we can send ads that are only seen on an iPhone 12 device.
Our campaign strategies are designed to meet the needs of our clients and their market condition. Depending on your goal and who your target demographic is, we build various campaign strategies and implement them on the relevant platforms.
Facebook, for example, is a great platform to build your reputation, deal with customer service queries, promote newsworthy information as well as get affordable traffic to your website.
However, if your focus is strictly B2B (business to business), we would advise a campaign on LinkedIn as almost 80% of business leads come from LinkedIn.
Social Media Management
We offer real time management of your business Accounts and Pages. First we assess your marketing goals and existing online presence, then we advise on the best platforms to reach your customers.
For those who only require ads. Facebook & Instagram allow us to create various types of exciting ads in formats that best suit your targeted audience. Promote content, specials, videos, images, products and more.
This is where we offer full-time management of your social media accounts, assist with customer service and post content on your behalf. This includes management of your advertising campaigns.
What is SMM (Social Media Marketing)?
This is the practice of utilising social media platforms to promote your brand, products or services, through valuable content and story telling.
Combined with various other digital marketing services, it forms an important part of the online marketing eco-system.
Is Social Media Marketing in South Africa free?
On average, most companies spend R4 000 to R30 000 per month on social media management, which usually includes a monthly ad spend and a client base marketing and advertising strategy for one or more networks.
A social media marketing budget should be split into the cost of (organic) posting on the platform and running paid advertising. Paid social media ads help produce immediate action, while organic posts will help lay the foundation for returning audiences and ongoing brand awareness.
Why do I need SMM?
When it comes to running your business, YOU are the pro. You want to be putting your time and expertise into managing your business and meeting your customers expectations.
When it comes to Social Media Management, Deep Thought Media are the experts. We know how to reach your marketing goals and which platforms are the best to do so.
Our experienced account managers and content creators understand consumer behaviour, spotting trends, and have the skills to operate the tools used to reach your customers.
Can I manage my own social media?
This is a question that many business owners ask us, especially when looking at how and where to trim the financial budget.
Management of these accounts is something that requires constant attention. Do you have the time to do so?
SMM skills are based on tried and tested professional methodologies. Without the in-depth knowledge of how to market to the targeted audience on the right platform(s), it is not something that someone should take on without qualified professional knowledge and skills as well as experience.
Your marketing agency will guide you on which platforms are best for promoting your business.
Thus, another valid reason for employing an agency to manage your marketing. It is money well spent and indeed an investment in your business.
How do I advertise?
Media Buying is another term for paid advertising. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc., to share their content with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content or designing unique advertisements.
Depending on your business goals and service plan, your social media manager may develop an advertising strategy for your company.
Paid ads are essential if you want to earn more genuine followers and encourage user engagement.
Which platforms are the best?
With a central source for ad creation, Facebook is widely considered the top social media platform for paid ads outside of traditional search engine PPC.
LinkedIn, Twitter, and YouTube are also social media platforms to be considered for paid ads. However, this is a decision that your social media marketer will guide you with.
It is generally recommended that one establishes a trusting relationship with a social media marketer or agency that can manage the marketing of your business on an agreed budget.
He will know which platforms would get you the most bang for your buck, exposure, and a good projected return. It is a futile exercise to undertake without knowing when to post, how to post, and what platforms are most appropriate for your business.
Thus, selecting a reputable social media marketing agency in Cape Town, South Africa, is essential for your business’s growth and sustainability.
This is who will have the tools to give your business the WOW factor.
What does a Social Media Marketing Agency do?
- They have the required expertise
- They have platform-specific knowledge (Facebook/ Instagram/ Google My Business/LinkedIn)
- They are reliable
- They can assist with content and design-driven focus
- They can utilize valuable professional tools
- Outsourcing is far cheaper than hiring a full-time social media manager
What does a Social Media Agency charge?
Deep Thought Media offer various levels of packages depending on the size of your business and goals.
A small business may start off with around R4000 per month which includes your advertising budget for paid ads, whereas any large scale business with nationwide branches or stores should spend around R25,000 per month, including advertising budget.
The above are only estimates as we would need to discuss your marketing goals with you first. The following factors would influence your monthly quote:
- Your goal (sales, leads, brand awareness, website traffic)
- How many Social Media platforms you require us to manage.
- Will we be creating unique content for each social account or would you prefer a small business approach and share the same content across all.
- Do you require video content?
- Do you require blog articles written and shared?
- Do you require photography or stock images?
As you can see, there are many factors that may affect the quote, however we do have standard packages for you to choose from which we recommend for good or maximum results.
How do you create content?
There are various aspects of putting together content for a social media campaign. Combined with the right tools of course.
Our creative department is made up of graphic designers, content writers and social media specialists.
Creating content is an essential aspect of your social media marketing. Deep Thought Media, your social media agency of choice, will formulate a strategy based on your marketing goals, your brand information and your target audience.
The following information is taken into consideration when building your social media content calendar:
- Defining your desired audience
- Curating and creating your content
- Creating the story and the content mix
- Mapping out your hashtags
- Scheduling your content
As content is king, this must be considered a specialist area and thus undertaken by a professional.
Marketing Agency Cape Town
If you choose to make use of a Social Media Agency, we would be happy to assist you with a free quote as well as a recommendation on how to proceed.
We deliver results that help our clients achieve their business objectives. We manage our clients’ social media accounts on a daily basis to ensure that we are continuously maximizing ROI.
Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client’s business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.
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