SEO for E-commerce Websites: Why you need it
Running an e-commerce website is not an easy task. Especially when it is an extension of your brick-and-mortar store. Managing your customers in store as well as online can be challenging, and they often have different expectations and needs, depending on how they are engaging with you.
77% Of smartphone shoppers are more likely to purchase on websites whose mobile sites allow for quick purchases
A customer that has traveled to your physical store has more than likely come there because they are ready-to-buy. They may require some assistance from a salesperson on price, benefits of the product or other specifications, but generally they know what they want, and they want to physically see or touch the product before making their purchase.
A customer who visits your e-commerce website after performing a search on Google to find you, may still be in the “consideration” phase and is still exploring the product information, pictures and price. They are also more than likely comparing your price to one or two other competitor websites at the same time, searching for the best deal.
56% of store shoppers use their smartphones to shop while they are in a store
Consumers today will also perform a quick online search while standing in a retail store to compare pricing online. We all want the best deal, the quickest service, and we want it now.
It is more important than ever to ensure your e-commerce website is optimized for mobile devices as this is where most consumers begin their shopping journey. This can be achieved with SEO for E-commerce.
87% of shoppers say knowing they got a good deal is important to them when deciding which retailer to buy from
Other than running paid ads on Search Engines such as Google, and Social Media Marketing platforms such as Facebook and Instagram, your best way to be found online by customers is on the Google Search Results Page. You want to be found on Page 1 of Google after your potential customer performs a search for your product or service.
The SEO or Organic result is currently the most trusted result and helps bridge the trust gap between your business and consumers. Getting your products to rank on page 1 of Google searches can be achieved by performing SEO for E-commerce websites..
85% of shoppers say product pictures and information is important to them when deciding which retailer to buy from
Google has various ways to serve your content on their search engine. These all make up part of your SEO for E-commerce strategy
- Search engine results page
- Shopping Listings through Merchant Centre
- Business Profile
This is where your SEO for E-commerce Website specialist comes in and why it is also important for your website to be optimized for mobile devices.
In a recent survey performed by Boston Consulting Group on what people would rather give up than give up their mobile devices:
How to perform SEO for E-commerce Websites
1. Increase your website loading speed
Customers don’t like to wait, therefore, the speed of your website has a major impact on conversion and bounce rates. If your website takes too long to load, visitors will move on to the next website and may not come back. First impressions matter. Improving your load time by 0.1s can boost conversion rates by 8%.
2. Make it personal
Not all customers have the same needs. Delivering on their needs with relevant experiences can seal the deal for you. It can be the difference between getting the sale and losing out to your competitor who addresses their needs with a more personalized experience.
A customer survey reported that people are 40% more likely to spend more when they feel their shopping experience to be highly personalized. (Google/BCG, U.S., Business Impact of Personalization in Retail study, customer survey, n=3144, 2019.)
3. Make it a seamless user experience
Make sure your users have a clean and easy user experience when navigating your website, searching for products, and finding important information. Streamline your processes and reduce the time your customer takes from landing on your website to performing the Checkout and payment process. Your website should be accessible and easy to navigate on any sized screen and device.
59% of shoppers say that being able to shop on mobile is important to them when deciding which retailer to buy from
When SEO for E-commerce is performed, your Seo specialist will optimize your website design for all the above, and much more.
SEO for E-commerce is the process of relaying to search engines how to understand and display your website content. Therefore, it is important to complete the abovementioned fundamentals before moving onto the more technical SEO for E-commerce work.
Google is a treasure trove of information and statistics. There is no shortage of information and facts that show you how important it is to perform SEO for E-commerce websites if you want your online store to be successful in a very competitive online marketplace.
Customer reactions to slow e-commerce sites
Which actions do you take when an e-commerce site loads slower than expected?
There is evidence that site speed improvements can have an impact on customer engagement, conversions and ultimately a brand’s bottom line. If we include positive shifts in loyalty, brand
perception and advocacy in the mix, we can see that investing in speed is one of the key ingredients that leads to a brand’s online success.